Beat or stir together all the filling ingredients (butter, brown sugar, cinnamon, salt and starch) until it has the consistency of a thick paste.
Deflate the dough and transfer it onto a floured countertop. Roll it out to a large rectangle, about 16 inches wide and 10 inches tall. Spread the filling over it then roll the dough into a long log. Use a bread knife or unwaxed dental floss to slice the dough into about 2 inch rolls.
Arrange the rolls in a greased 13 x 9 inch cake pan, leaving space for them to spread and rise.
The second rise should take about 1-2 hours (room temperature dependent), the rolls are ready to bake when you can see some slight bubbles in the dough and when the dough is pressed, it doesn’t immediately spring back but leaves a small indentation.
Preheat the oven to 350 F.
Stir together the heavy cream and vanilla then pour between the dough rolls. Bake the rolls for about 30 minutes, until golden all over.